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Varun Dhawan, Sidharth Malhotra and Alia Bhatt in IDEE Eyewear Ad

    Finally, we get to see new faces in ads! But I’m hoping that there won’t be an overdosed of it. The three newcomers of last year’s ‘Student of the Year’, Varun Dhawan, Sidharth Malhotra and Alia Bhatt have been signed on as the brand ambassadors of IDEE Eyewear. How nice of them to be brand ambassadors for the first time for the same brand at the same time. Maybe IDEE got a special deal or something, who knows. By the way, these three are handled by the same talent management, the same one that handles Katrina Kaif and Salman Khan’s careers.

    Varun Dhawan, Sidharth Malhotra and Alia Bhatt in IDEE Eyewear Ad

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