Sidhartha Mallya in People Magazine

In a blind posted a couple of weeks ago, Rajeev Masand talks about this young scion who forget to bring a spare underwear at a photoshoot for a magazine. He had to shoot in a bathtub so he needed that extra pair of underwear. He asked an assistant to go out and buy him a medium-sized CK pair. Well, here he is now. Sidhartha Mallya on the cover and in People Magazine. He’s looking much better with his clothes on.