It is not official yet, but there are strong rumours that Siddhant Chaturvedi has signed up with Yash Raj Talent. This means that YRF will be representing Sid and everyone has to go through YRF before getting to Sid.
After the success of ‘Gully Boy’, everyone stood up and noticed Sid’s talent. Sure, he has been around before that but it took his role as MC Sher for people to see what he is really capable of. He got swag, yo!
If you remember, there was a blind item last month that mentioned how The Akhtar siblings were telling people that they deserve a share of whatever Sid sinks into next. Sid had no idea, obviously. This perhaps opened his eyes and made him realise that he cannot walk alone and deal with all of this on his own. Hence, the talent management.
But, YRF? Seriously?!
They take care of their actors quite bad, actually. Other than Ranveer Singh and Anushka Sharma, all the other actors under YRF have not done well. It’s like they choose who they want to push out and who they want to threw back in. Or maybe they choose to piggyback on the more successful talent.
If Ranveer didn’t become as successful as he is today, do you think YRF would still promote him? Would Aditya Chopra still want to pick him as lead over his favourite, Shah Rukh Khan?
There are two things at play here:
- There’s one of the people handling the talent at YRF, who has been heavily rumoured to be involved in couch casting. Not to mention, she has a big mouth and likes to show off. So any new kid on the block, tauba tauba!
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YRF is going to put Ranveer first over Siddhant. Naturally, since he signed with YRF and they take him in their films first, he will have to sign that 3-film contract every new talent signs. But, Ranveer will always be YRF’s priority. Meaning Aditya Chopra aka Mr. India will choose to go with Ranveer since he’s like the golden goose there. In a way, it’s good because Mr. India decides to make another crappy film about the non-existent youth of India or NRIs, he can choose Ranveer and there is no way Ranveer can say no.
Bottom line, it’s a bad move.
This reminds us of a music label in the U.S., who signs up talented people and have them on a contract, but as far as releasing their music is concerned, they don’t allow them to. This is a well-known music company, so naturally new talents are super excited, they don’t really think much. But then after some time, maybe a year or two, they realize that nothing is going to happen for them. But, they can’t get out because they signed a tight contract! It’s almost like being a slave! You know why this label does that? Because the rapper/boss’ wife is a famous singer – you can call her a superstar. Any other singer, who looks like she can replace this superstar, is quickly signed on to this label and made to wait.
It’s never a fair competition, it’s a controlled race! This is in the U.S., in India – you have T-Series!
Let’s hope, though, this turns out to be good for Sid. YRF’s tactics are already quite well-known. Since Sid’s role in ‘Gully Boy’ was more appreciated than Ranveer’s, Mr. India now has the upper hand to make sure that this boy doesn’t outshine his golden boy.
It is going to be very interesting to see what they do with him. Will they push him out and hope that he becomes their new golden boy? Or will they push him behind and let him wait while their golden boy shine?
Hopefully, he also stays away from that person-who-shall-not-be-named. Speaking of which, guess who was hired as an assistant director in Rani Mukherji’s ‘Maardani 2’?
Poor guy…After so long of struggling and trying everything in the book to get noticed, he finally got his breakthrough.
It goes without saying that he is represented also by YRF, by special request.
So….Do you have your hopes up? Or hopes down?
By the way, doesn’t Siddhant look a bit like Shahid? It’s like a mixture of Shahid and who else?