This past month has been something else. So much has unraveled…online. Who knew someone’s passing could have such a deep effect on people? It doesn’t help either that most people are in a lockdown mode and are already stressed out. 2020 has not been good to anyone. Well, except masks and gloves manufacturers.
We started writing this last week, but then got entangled in something else. It’s a bit long, we know. So please bear with us, as we didn’t want to do a new post to highlight all of this. It’s easier this way on just one post.
After the tsunami…
The aftermath of Sushant’s passing has opened the floodgates. Online people have suddenly realized that star kids are unfair. They have realized how Karan Johar supports star kids but not outsiders. We are saying “online people” and not the audience because there’s still that section that doesn’t care about what’s happening online. After all, people are currently going through their own set of problems.
So, we are going to use “online people” to refer those online since it’s unfair to box every member of the audience in one category.
Just a few ideas…
Those of you who want to make a difference from now on, here are a few things that you can do.
First, let’s say this. It’s not your fault you didn’t have the inclination towards him or his films while he was alive.
There’s a saying, the heart wants what the heart wants! You cannot force yourself to like something and with cinema and music, this is where the magic happens. Your heart and your brain instantly connects to something.
So stop beating yourself up over it if you were not drawn then, it’s not your fault. This is why for television actors, they have a huge fanbase because these fans get to watch them everyday hence making their connection even deeper. Of course, it’s the character that they are connecting to and not the actor. To this day, we still call that actor who played Jai Walia in ‘Kasamh Se’ as Jai Walia. Then there’s Dr. Simran from ‘Astitva’ and the girl from ‘Kareena Kareena’.
Like ‘Kai Po Che!’ had three young male leads, Sushant, Rajkummar and Amit. Both Sushant and Amit were from television while RKR already had a few small roles in movies. After the film released, Sushant got noticed for his performance and out of the three actors, he was the only one who got himself a film contract by Yash Raj Films.
But when we watched the film, it was RKR that we connected to. There was just something about him, we can’t say what but there was and still is. ‘Citylights’ is our most favorite film of his, we can watch it over and over again even though it’s not the traditional fun-going film.
So you see, you cannot force yourself to like someone. That’s why they say superstars and those who are stars have the X-Factor. The entertainment industry is one place where talent matters but the X-Factor also needs to be there. Of course, luck plays a big part too.
Battle of Nepotism
So now that the battle of nepotism has been reignited again, even after Kangana made this a topic years ago after her appearance on Koffee with Karan, online people seems to be hell-bent on making a change.
Other than claiming that they won’t be watching anymore films that have star kids, they have also chosen to unfollow them on social media.
Boycotting star kids’ films
This one comes a little bit too late as these kids became stars because they have an audience to watch their films. Then you have the online people who ‘ship’ some of their pairings onscreen. These stars kids who are considered successful today, such as Alia, Varun, Tiger and (who else?), are where they are because of the audience’s love for them. Sure, they must have been chosen over outsiders for their roles but in the end, it was the audience that paid for tickets to watch their films.
The audience only cares about something paisa-vasool. Meaning if the film is not good enough for them, they won’t bother. That’s why you also have huge flops like ‘Zero’, ‘Kalank’, ‘Student of the Year 2’ and so on. In a way, it shows that even though the audience watches star kids onscreen, they won’t spend their money if the film is not worth it.
But know that…
If you are going to boycott products of nepotism, you should know that even though the film has star kids as its face, behind the scenes are mostly outsiders who work on a daily pay basis. In fact, working on a big budget film is where these hard workers get a chance to earn a slightly higher wage than what they usually earn.
So if the boycott nepotism films does stick, the ones who are also going to suffer are these hard working people who slog hard to earn their money daily.
There are only good or bad films, whether they have star kids or not. Though we have noticed that small-budget films are much better than big-budget ones. Like Vidya Balan‘s ‘Kahaani’ and Kangana’s ‘Queen’, they were much more entertaining than ‘Zero’ and ‘Kalank’. Or maybe they had better actors.
So if you want to watch a film, just go by the word of mouth. Not from celebrities but from the audience. A person leaving the cinema hall after the first day show will be able to tell you whether or not this is a film that deserves your money.
What you do online matters…
You might think boycotting nepotism means unfollowing them on social media and not watching their films.
You are all aware that the more followers they have on social media increases their chance of becoming brand ambassadors for famous brands. Many stars and actors earn extra money this way.
Unfortunately, it doesn’t end here. As you know, PR-companies are the ones that control the narrative on their clients in the media. So you have ready-made articles, news and other things that are sent out to media houses and journalists for them to make a story on it.
This means that every story or tidbit that you see online about an actor is controlled and monitored to see how well online people respond to these links. The number of times the link has been clicked and open matters A LOT. If you are to going to share these links, this also matters. This is how they know their campaign or how a particular story resonates with the online audience.
Good or bad, it doesn’t matter
You might have heard of how it is important for an actor to be talked about. Whether it’s good or bad publicity, it still is publicity. So bear this in mind, next time you open and share something that you think is bad. Because the more you talk about it, the more discussed this topic will be, it is considered a success – irrespective of whether it’s discussed in a positive or negative light.
All they care about is:
Open Rate, Click Rate, Impressions and Total Engagements.
So think well if you are going to share a particular star kid topic, like who cut whose hair or how this star is spending the lockdown, who baked a birthday cake and so on.
Videos matter too…
A lot of us are against the remixes of classics and famous songs. But the thing is, do you know that watching these songs will only prove that remixes work? Take that video, for example, the one that T-Series’ malkin did. Online people were confused and wondering what-in-the-world was that cheap rip-off but they did so while watching the video over and over again, which gives the video views amounting to millions and this is what the music company celebrated. It is what they look for, a sign that people watch. It doesn’t matter if it’s a good or bad content if it gets people to watch, it’s a superhit!
If you do not support the content, it helps that you do not click on it and watch the video.
The irony is…
Most outsiders’ dream is to work in big productions, with famous directors and with big actors namely stars and superstars. There are so many examples of struggling directors who have made it and once they reach that stage, they dump their usual pick and go for someone like a star or a superstar. You have actors, who don’t look back once they are welcomed in the big boys club. They only want to work with famous directors and big banners.
So here we are, trying to support outsiders but once they themselves get out of the struggle, they join the big league forgetting everything behind. They becomes the ones you never thought they would. Stealing someone’s else roles, getting inspired by a hard-working writer’s script, eating up each other’s credit or screen time, getting involved in fake romances, using their connections to launch a relative and many more.
To sum it up, it’s like being in the wild. The weaker ones get eaten by the stronger ones! And if they complain, they are at risk of ending their career before it even started.
Lastly, before we end this…
We know many online people have their concerns about blind items. We understand these concerns and will put extra effort in making sure the ones we share don’t upset the readers.
We have always been frank with the blind items and have never pretended to know something we don’t. If we don’t, we will say we don’t. Whatever we have shared, have been researched and we have been open about this. We also always said, we don’t talk about things we don’t know.
We understand how many online people have seen blind items as something that targets, maligns and present lies about certain people. Many online also think that blind items are only released about outsiders, which is not true at all. Blind items target one and all, not a specific person. If you read BIs, you would know this!
Initially blind items were used to convey what is really happening because it’s been a while now since entertainment news or gossips can be written freely without one getting in trouble or being sued. There’s also the issue of blind items being used as a tool to fight competition. Strangely, the ones that do are about star kids themselves. Then there are the fake blind items, which are so easy to figure out since these are about unimaginable situations.
And let’s not forget, the blind items that are about those with power taking advantage of the situation. These are probably the worst kind and it’s bad because the truth is even worst of what’s being reported. For this situation, blind items have helped unveil what lies underneath all this glamour and fame. It’s not all hunky dory and anyone who aspires to join Bollywood should know! Or even the ones who worship stars should know where they are putting their money.
In the old days, magazines had no issue printing all that even if actors were mad and decide to boycott them, these magazine will still continue what they do. It’s hard to do that these days. Nowadays, most news you see out there are controlled by PR houses so everything has to be diplomatic and written through rose-tinted glasses.
But that said, gossips and blind items are not the gospel truth, especially not all the ones today, which is why we have always said, take it with a pinch of salt.
We will continue sharing, but we will do better. Please skip it if you don’t want to read. Like we mentioned above, don’t click on it.
We wish for a day when the industry is open to all. A day where there are enough equal opportunities for everyone. A day when no one has to compromise or made to suffer just to do something that they want. If only, things were easier and life was less complicated! One can only hope!
Thank you for your comments. And thank you for reading this!