This is the first time I have heard of a lunch party promotion for a film! It’s strange how now everyone will go to great lengths to promote their films. It’s annoying too, as they might just be in people’s faces all the time. Thankfully though, the extreme promotions start at full length a week before the film’s release. But even that too, they will be on your TV screens on every channel on every show promoting their product. Here are Vidya Balan and Emraan Hashmi at the ‘Ghanchakkar’ lunch party.