Shah Rukh Khan is a pure Bollywood businessman in the form of an actor. Meaning that he’s ready to do anything to make money by using his popularity. See here, he is currently shooting Farah Khan’s ‘Happy New Year’ in Dubai with Deepika Padukone as his leading lady and what else can they do since they are already there? Dance for the Dubai people! And this is exactly what this press conference is for, to announce his new Dubai live concert with Deepika! Killing two birds with one stone!